Made for Love is a dating app designed specifically to help black women create quality, long-lasting relationships with men while connecting with a community of other women for support and friendship.
Who will use it?
Why is this app necessary?
How did this come about?
A start-up in Chicago sought help designing a dating app prototype specifically for black women, with a focus on safety.
What was my role?
A feature that differentiates this app from others is the community aspect. I sent out a survey to gauge interest in various topics and received 22 responses. 20 out of those 22 respondents were interested in an in-app support community of other women, 21 out of that 22 wanted resources for safe places to meet new dates, and 17 liked the idea of safety and dating tips from guest bloggers.
If you were using a dating app for women to meet men, would a community comprised of other women on the app be of interest to you?
Which of the following would you find helpful or interesting? Check as many as you like.
Personas were compiled from interviews with women of all ages.
A project of this size is quite a challenge. I leaned heavily on competitor analyses, repeated interviews, and continual feedback from potential users. I examined what's currently working in established dating applications and what needs improvement, what my users saw as a need unfulfilled, and how to zero in on safety and community while considering usability heuristics.
Basic wireframes were put together for the onboarding process.
Missing is a screen upfront detailing the rationale for the detailed onboarding process. Users should know there will be a lot of questions they need to answer before they can use the app. I intend to add either a progress indicator or a pop-up on each screen.
The color scheme is inspired by the Pan African flag triad of red, green, and black, as well as the singular ensemble chosen by Amanda Gorman for the 2020 Presidential inaugural.